Organisationen #12: Zero to One, Peter Thiel
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- Substrat: go from 0 to 1, not from 1 to n.
- what valuable company is nobody building?
- better to be the last mover than the first mover
- because of power laws investors should make few investments
- monopoly = so good at what you do that no close substitute exists
- typical: proprietary technology, network effects, economies of scale, branding
- monopolies are only great if they can endure in the future
- dysfunctional organisation: signalling that work gets done brings more career advancement
than getting work done
- general principles:
- It is better to risk boldness than triviality.
- A bad plan is better than no plan.
- Competitive markets destroy profits.
- Sales matters just as much as product.
- 7 questions every business must answer:
- The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
- The Timing Question: Is now the right time to start your particular business?
- The Monopoly Question: Are you starting with a big share of a small market?
- The People Question: Do you have the right team?
- The Distribution Question: Do you have a way to not just create but deliver your product?
- The Durability Question: Will your market position be defensible 10 and 20 years into the future?
- The Secret Question: Have you identified a unique opportunity that others don’t see?
- Our task today is to find singular ways to create the new things
that will make the future not just different, but better—to go from 0 to 1.